What prompted the conversation?

M: I’d like to put an ad in the newspaper, please.
W: What do you want to sell?
M: I want to sell my furniture.
W: What’s your name?
M: Bill Martyn.
W: M-A-R-T-I-N?
M: Y-N.
W: Okay.  M-A-R-T-Y-N.  And your address, Mr.  Mar-tyn?
M: For the next few weeks I’ll be at the Garden Apartments on Book Boulevard.
W: Is that where you want to be billed?
M: No. I’ll probably be gone before 0 bill could be sent. I’ m just going to pay cash.
W: Okay. The rates are by the inch, not by the word. So, if you want to use abbreviations, that might save you some money.
M: Oh, that’s a good idea. I have everything written out here, but I’ll just check it over ’before I give it to you. Maybe I can use some shorter’ words, too.
W: Okay. You can use that table over there to make your revisions. Just bring it back to me when you are ready.