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  3. McGraw receives daily text messages from Seventeen magazine about fashion, including tips about what to wear to the prom. She pl

McGraw receives daily text messages from Seventeen magazine about fashion, including tips about what to wear to the prom. She pl

admin2015-04-10  39
问题     McGraw receives daily text messages from Seventeen magazine about fashion, including tips about what to wear to the prom. She planned to take the magazine’s suggestion to wear a brightly colored outfit and be prepared for "dress malfunctions. " "When the texts recommend a certain look that sounds good, I will try it out, but it doesn’t always mean buying something," the 17-year-old Laguna Niguel resident said.
    Yakking teens and phones have been inseparable for decades. The difference today is that teens use their cellphones for a lot more than just talking. It has become a palm-size entertainment and information center increasingly consuming their time and attention. Advertisers are realizing that if they want to reach teens, they need their numbers—literally.
    Hearst Magazines, for instance, has developed nine different mobile sites across different magazines, including Seventeen and Cosmo Girl. Cosmo Girl’s site contains information on horoscopes, gossip, fashion, career advice and beauty tips, alongside promotions from retail giant J. C. Penney Co. and cosmetics maker Clinique Laboratories. Teens can also send a text message when they see a product they like in the magazine and sometimes receive a free sample.
    Teens don’t seem to mind the text messages they receive from the retailers. Tsunder said only 4% of people who sign up for the texts ask to stop getting them. And Miller said 2% to 4% of those who see or receive ads on mobile phones click on them to find out more information. On the Internet via computers, so-called click-through rates are generally closer to 0. 01%.Some teens do mind, however, if advertisers bug them too overtly, said Alyson Hyder, media director for California at Avenue A/Razorfish, a digital marketing firm. "They will be quick to turn on the backlash," Hyder said. That’s why "brands that target the teen audience are looking at more authentic ways to insert themselves into the conversation, as opposed to advertising. "
    When Kiwibox. com, an online teen magazine, launches a service to send teens text messages with horoscopes and celebrity alerts this year, they’ll include a short advertisement at the end sponsored by different brands such as Sparq Inc. , a company that designs workout training programs for aspiring athletes, and Paramount Pictures. But it can be a thin line between the type of product pitches that teens will accept on their mobile phones and those they won’t.
According to the passage, we can infer that
选项 A、teenagers sometimes are promotion targets.
B、many people don’t want to be bothered by ads.
C、teens can get a free sample by sending a text message.
D、text message advertisement serves as a lure for teenagers.
答案A
解析 根据本文内容，我们可以推断出，[A]青少年有时是商家推销产品的目标对象。[B]许多人不想被广告骚扰。[C]通过发短信，青少年可以得到免费样品。[D]短信广告对青少年有吸引力。[A]“青少年有时是商家推销产品的目标对象”可以从短信推销中看出，比如第二段最后一句Advertisers are realizing…literally．；[B]和[C]不属于推断内容；[D]是文章的局部信息。故选[A]。
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