首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
One of the odd things about some business oranizations is that they spend so much money to lure (吸引) new customers and spend so
One of the odd things about some business oranizations is that they spend so much money to lure (吸引) new customers and spend so
admin
2010-07-14
24
问题
One of the odd things about some business oranizations is that they spend so much money to lure (吸引) new customers and spend so little to keep them after they’ve been landed. It just doesn’t make sense. Taking customers for granted is routine in some larger organizations, where mere bigness generates an attitude of indifference.
Loyal customers are an organization’s only protection against bankruptcy, and losing them because of neglect or indifference is downright sinful (可耻的). Not only do satisfied customers continue to fatten the till (钱袋), they often encourage others to buy. This is advertising that doesn’t cost a penny. And although there are always problems in giving good service to customers, maintaining their patronage (光顾) isn’t all that difficult. It’s matter of attitude, of believing that everyone who buys from you is entitled to the best treatment you can deliver. Plus giving just a little more than you have to.
We said there are always problems in giving good service to customers. The reason, of course, is that no organization is perfect, and there’s many a slip: unreasonable delays in filling orders, shipping the wrong merchandise, failing to answer letters promptly, and so on.
Sometimes these errors or failures can’t be helped. For example, if you can’t get parts because of material shortages or a transportation strike, customers may be denied the goods they’ve ordered. And not infrequently the customer is to blame—for example. Failing to clearly identify the article or service required.
Yet no matter who is at fault customers whom you value highly should generally be given the benefit of any doubt. Note that we said "customers whom you value hightly." The old saw (格言) that all customers should be treated alike is a myth. Customers who repeatedly place large orders and pay for them will naturally get more attention than those who buy infrequently and have to be badgered (纠缠) to pay what they owe. However, you have to make the assumption that all customers are good unless proved otherwise.
Which of the following conclusions can be drawn from the second paragraph?
选项
A、Customers should always be well serviced.
B、Without loyal customers an organization might go bankrupt.
C、Companies can employ customers to advertise their products.
D、It is difficult for large organizations to provide their customers with good service.
答案
B
解析
在第二段首句中作者就提出了本段的中心论点:忠实的顾客群体是防止企业破产的唯一保障。随后从消费过程和推广过程中所扮演角色对此加以证明。从中我们可以推断:没有忠实的顾客群,一个企业可能破产。
转载请注明原文地址:https://jikaoti.com/ti/0XFMFFFM
0
大学英语六级
相关试题推荐
SinceIboughtacomputerlastmonth,anewworldhasopenedupbeforeme,aworldthatreachesfarbeyondmyimmediatesurroun
A、H.R.B、Manager.C、Juniorsecretary.D、Seniorsecretary.D从对话原文可知,现在招聘的是协助MissKarli完成工作的人,所以她是高级秘书。
Povertyexistsbecauseoursocietyisanunequalone,andtherearcpowerfulpoliticalpressurestokeepitthatway.Anyattemp
A、Flight213ispreparingtodepart.B、ThemanwillhavetostayinNewYork.C、TheplanecannotlandinNewYorkbecauseofbad
Fromchildhoodtooldage,wealluselanguageasameansofbroadcastingourknowledgeofourselvesandtheworldaboutus.Whe
A、Ittriestocategorizethedifferentkindsofsharksthroughouttheworld.B、Ittriestowarnhumansofthedangersposedbys
Didyoueverhavesomeone’snameonthetipofyourtongueandyetyouareunabletorecallit?Whenthishappensagain,donot
Iheardalovelystoryaboutsomebodywhotook【B1】______onherhusband~AyoungmanpickedupacopyoftheEveningStandardon
ThePentagonisseekingcongressionalapprovalfordevelopmentofanewweaponabletostrikedistanttargetsanhourafterthey
A、Herelaxes.B、Hegoesfishing.C、Hegoestowork.D、Heworksathome.D
随机试题
下列消毒剂稳定性最好的是
桥梁静载试验的加载分级一般分为2~5级。()
下列各项中,企业应进行会计核算的有()。
根据企业所得税法律制度的规定,下列非居民企业取得的所得中,不能实行源泉扣缴的是()。
“刺激居民消费,促进经济发展”这一举措,旨在解决()的问题。
Inoursociety,wemustcommunicatewithotherpeople.Agreatdealofcommunicationisperformedonaperson-to-personbasisby
罗杰斯的“以学生为本”、“让学生自发学习”、“排除对学习者自身的威胁”的教学原则属于()
数据库的逻辑模型设计阶段的任务是将______转换成关系模式。
Therelationshipbetweenwordsandthingsintheworldisestablishedbymeansof
在线教育,也称为远程教育,是指通过应用信息科技和互联网技术进行内容传播和快速学习的教育模式。在线教育是随着现代信息技术的发展而产生的一种新型教育方式。与传统教育相比。它可以打破时空的限制,使学习的场所和获取知识的渠道灵活多变。基于在线教育的特点和优势。在线
最新回复
(
0
)